What color is your startup?

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What color is your startup?

Using colors for your brand, presentations, packaging, web site and corporate fonts never happens by accident.

Every firm has a personality, and founder’s personality reflects on startup style. The same for colors used by entrepreneurs. What is your startup most dominant personality trait? Colors can reveal that.

At the other side, avoid using the wrong colors seems very important because it might turn customers away, and it may damage your corporate image in many other ways because is strictly connected with how people perceive you and your organization.

A few interesting facts:

  • Colors are commonly and widely used to assess personality, ability to work in groups, product and brand impact, customer reaction etc;
  • Blue shows up in 33% of the top 100 brands, while red comes second by showing up in 29% of the brands, followed by black or greyscale and then yellow or gold;
  • 95% of the top 100 brands only use one or two colors;
  • Growing corporate investments on a comprehensive corporate branding project that includes corporate fonts (and therefore colors) on order to enhance corporate identity.

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