Is startupping a mission or a call?
For some aspect, is probably both.
Whatever are your company’s values and vision/mission and your point of view about entrepreneurship there’s little doubt about the fact that being an entrepreneur has some relevant impact on society and not just within the business world and that an entrepreneur can create many different startups keeping for all his carrier distinguishing characteristics related to his personality, approach, personal values and so on.
So probably, being an entrepreneur is a call that may be characterised from time to time by different, sometimes highly connected missions.
In my personal experience, there is something that connects all startuppers I’ve ever met.
Is not necessarily the attitude to take a risk, because not all entrepreneurs know how to handle risk or have a clear perception of it; but is not necessarily dynamism, or the leadership, because sometimes entrepreneurs do not display excellent qualities in this field.
The quality that connects them all is the ability to tell a story. They are entrepreneurs because they are willing to tell something about their experience and concerning their vision of the future. They love to tell stories because when you tell a story to somebody else, suddenly your relationship with the audience changes forever and so does your mutual understanding of the world. That experience is not anymore just yours, ma is immediately belonging to a whole community.
Teling is sharing.They know how to tell stories because they are trained by the endless meeting they have to face with stakeholders, clients, investors.
And most of the times, they tell a story into another story: their personal story, in facts, is most of the times the necessary prologue for effectively telling their company’s story.
So if telling a story is the unifying quality, in how many ways it can help you developing a startup?
|YOU AS ENTREPRENEUR||IT ESTABLISHES PERSONAL CREDIBILITY|
|YOU AS ENTREPRENEUR||IT MAKES CLEAR BOTH YOUR CALL AND YOUR MISSION AS ENTREPRENEUR|
|YOU AS ENTREPRENEUR||OFTEN A STORY REPRESENTS THE SOURCE OF THE FOUNDER’S CALL/PASSION|
|YOU AS ENTREPRENEUR||IT TELLS TO EVERYBODY NOT JUST WHY YOUR COMPANY IS SPECIAL BUT WHY YOU ARE UNIQUE.|
|EXPLAINING YOUR COMPANY’S MISSION||IT MAKES CLEAR ITS UNIQUENESS|
|DESCRIBING YOUR COMPANY’S ROOTS||IT MAKES POSSIBLE FOR AUDIENCE UNDESTANDING NON JUST YOUR ORGANIZATIONAL CHART (F.I. ROLES AND RESPONSIBILITIES) BUT THE WAY YOU ARE, THE PLACE WHERE YOU WORK, THE ATMOSPHERE ETC|
|FULLY DESCRIBING YOUR BRANDING POLICY||EVERY BRAND NEEDS/HAS A STORY BEHING, SOMETIMES A GREAT STORY TO TELL|
|DESCRIBING YOUR BUSINESS PLAN IN A FEW WORDS||BECAUSE BY DEFINITION EVERY STORY, NO MATTER HOW SHORT, IF IT’S A GREAT STORY HAS A BEGINNING, A MIDDLE AND AN END …EXACTLY LIKE YOU BP!|
|CREATING COMPETITIVE ADVANTAGE||IN PITCHING, IT MAY HAS THE SAME VALUE THAT A SIGNATURE SONG HAS FOR A SINGER. EVERYBODY, RECEINVING THE PROPER TRAINING CAN TALK ABOUT ECONOMICS AND/OR TECHNICAL DETAILS…BUT NOBODY CAN TELLA YOUR STORY THE WAY YOU DO IT. IF IT HAPPENS…THE SONG NEVER SOUNDS THE SAME!|
|INVESTORS DECIDING||A STORY IS NOT JUST DESCRIBING YOUR IDEA (LIKE EVERY GOOD BP ALREADY DOES QUITE EFFICIENTLY) BUT WHY YOU FIRST CHOSE FOR IT. BECAUSE YOU ARE, AS ENTREPRENEUR, THE VERY FIRST CUSTOMER OF YOUR OWN COMPANY!!|
|COMMUNICATION||TELLING A STORY IS THE MOST VALUED AND LONG TERM (AND DIFFICULT!) WAY OF COMMUNICATING WITH COMPANY’S STAKEHOLDERS|
|GIVING CUSTOMERS SOMETHING NICE TO PLAY WITH
||IF THE STORY IS GOOD THEY WILL SPREAD IT ALL AROUND, MAKING YOUR COMPANY POPULAR FAR BEYOND YOUR WILDEST DREAMS. ABOUT THIS SPECIFIC POINT, REMEMBER THAT, WHETHER YOU WANT OR NOT, THAT WILL HAPPEN ANYWAY. WE ALL CREATE CONTINUOSLY STORIES AND RITUALS ABOUT EVERY ASPECT OF OUR DAILY LIVES. SO CUSTOMER NEED TO CREATE A STORY AROUND YOUR COMPANY, AND THAT CAN EITHER POSITIVE OR NEGATIVE, BUT DEFINTELY NOT UNDER YOUR CONTROL, SO WHY NOT TO USE IT TO YOUR OWN ADVANTAGE?|