Is it beautiful?

 

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Is there enough beauty in your firm?

What’s the real motivation behind starting a business up nowadays?

We all know is difficult, hardly successful, time consuming and sometimes lead us to ruthlessy confront with our weaknesses.

Is probably because a real entrepreneur is somehow like an archaeologist, relentlessy looking for some hidden beauty.

Beauty tends to feel like something that must be found in special places—like museums and galleries.

There is neither a ISO standard about beauty, nor a spreadsheet. But the very first question every entrepreneur should ask himself before starting a new business is exactly this one “Is it beautiful?”

Look at the market nowadays: every firms wants to be customer-centric, adapt as much as it can to customer taste, make customer happy: only beautiful things have this ability, because beauty is talking an universal language, neither classic nor modern, able to communicate with everyone. And it may represent a promise of happiness.

Therefore beauty may represent a success- detonator for your business, being able to open the way to happiness, because happiness in the end is strictly related with interaction with beauty: observing something beautiful, experiencing something beautiful, creating something beautiful.

Keep you customer in contact with beauty, and he will be certainly happy: the big seven factors commonly addressed as happiness markers, such as wealth, family relationships, career, friends, health, freedom, and personal values will come right after.

Moreover, most of startuppers look for an efficient organization, able to offer not just effective/efficient performances, but also able to easily adapt to circumstances (and, theoretically, to almost every customer’s request) and to be memorable: there again, beauty plays a role, because what they are really looking for is a way of designing beautiful processes.

Every process in the end is a flow chart, like every painting is made of colours, but there is a slight difference between the Mona Lisa and a forgery.  So, be creative in designing your business, even with the elements that seem “cold”: beauty is contagious so even a flyer, a visiting card, am office, a presentation, a logo, a packaging may represent an important fact.

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Nowadays, there are firms that created in their organizational chart the role of Chief Happiness Officer, in its essence, an HR Manager with the task of engaging employees, motivating them and raising performance levels through the enhancement of their happiness level. We believe instead that putting managers in charge of searching/pretending from their resources non just a high performance but a beautiful performance, and training people to always look for some inspiring beauty all around them, even in the small details,  is even more important.

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